Nina von C., Flagship-Store, Karstadt München October – without corners and edges

The lingerie brand Nina von C.  is presented in a new and fresh look in its flagship store in Karstadt München.

The new concept, almost without corner or edges, is modern, but nevertheless timeless. High-quality workmanship and visual merchandising by a perfect combination of plain white and fine chrome are perfected by large-size and emotional textile prints.

We enthousiastically adopted the extraordinary task given by the customer to develop an overall concept of a predominantly oval presentation  and successfully implemented these requirements. Even the large-size picture cutout of the wall panels could be presented in an oval shape.

In the course of the development, we also faced the challenge to develop a multifunctional deco-point, which can be fitted from four sides and  present matching lingerie and which enables a torso presentation on a corresponding shelf. 

We made a virtue of necessity regarding the existing shop window, which we integrated in the presentation and visually highlighted in a stage-like manner.

The earlier rather simple and unobtrusive shop window can now be described as an absolute eye-catcher, making the store space appear larger and, especially, more individual.

We are proud of the result and thankful for the good cooperation and we wish our customer lots of success!

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