Modepark Röther – lightness in a new concept

In the field of lingerie retail we had the opportunity to develop over several months a new shopfitting concept together with our customer Modepark Röther and to fit already four fashion stores in Schwäbisch Gmünd, Heilbronn, Hohenschönhausen and Salzburg.

Due to the filigree and skillful use of metal, the visual appearance of the shopfitting concept is very light and almost floating  for the viewer, while remaining clearly arranged for the customer, even over a large retail space. A perfect combination of natural wood and modern metal as well as a decor change between ladies’ wear department, men’s wear department and hosiery department promise a particular sales experience.

The concept provides the greatest possible flexibility in the areas of need , which allows to make the hanging area larger but also smaller in a quick way, depending on the collection. The consistent neutrality provides varied applications and even the possibility e.g. to combine the brands of different textile manufacturers freely and, thus, to create a fluent transition among the brands.  The furniture can be used free from brand loyalty.

The functional wall panels also allow a variety of possibilities for change or redesign, depending on the needs. Furthermore, the use of innovative and self-adhesive textile prints allows  short-term changes, particularly in terms of advertising campaigns or season and product line changes.

In cooperation with focus retail consulting GmbH, Holzakzente had the opportunity to play a significant role in the development and to contribute ideas combining an appealing look with functionality. We thank Modepark Röther for the trust they have placed in us and the very positive cooperation and we look forward to fitting further stores.